Best Animated Explainer Videos That Perform

Turn complex ideas into clear, memorable stories with animated explainer videos tailored to your audience and goals. RaffertyWeiss Media combines strategic planning, creative direction, 2D animation, motion graphics, and polished post-production to help corporate, government, and nonprofit organizations explain products, services, campaigns, and critical information in ways people can quickly understand, remember, and act on.

Animated explainer video being developed on a computer screen

Our Animated Explainer Video Services

Clear, engaging animation solutions for explaining complex messages, products, services, campaigns, and learning topics.

2D Animation

Custom 2D animation turns concepts, stories, and sensitive subjects into accessible visual narratives that hold attention and support clear audience understanding.

Motion Graphics

Dynamic motion graphics add visual energy to messaging, transforming key data, processes, and ideas into polished content designed for easy comprehension.

Product Explainers

Product and service explainer videos demonstrate what you offer, how it works, and why it matters for sales, websites, presentations, and outreach.

Strategic Visual Storytelling

Make Complex Messages Easy to Understand

An effective animated explainer does more than look polished—it gives audiences a fast, confident path to understanding. RaffertyWeiss Media works from your objectives and messaging to shape a focused story, then uses 2D animation and motion graphics to bring it to life. The result is versatile content that can clarify technical topics, introduce services, support outreach, strengthen training, or make a campaign more memorable across digital channels.

Team reviewing an animated explainer video storyboard
Trusted Creative Partner

Stories That Connect

See how strategic video storytelling helps organizations inform audiences and inspire meaningful action.

"Patrick and team are simply the best. We can always count on them for their expertise, creativity and passion for the highest quality productions around. I couldn't recommend these PSA wizards more highly."

Greta Menard
Greta Menard

"RaffertyWeiss Media exceeded my expectations. Our production was a complex shooting schedule that was managed to perfection. RaffertyWeiss takes the time to understand you as a client and what your goals are for the end product."

Jeffrey Mancabelli
Jeffrey Mancabelli

"I'm now on my third very extensive project with RaffertyWeiss Media and continue to be blown away by the team's capabilities, professionalism and the heart they bring to every single project."

Ashley Burke
Ashley Burke

"My company has had the pleasure of working with RaffertyWeiss Media on multiple occasions. Each time they have exceeded expectations and we have been very satisfied with their performance. I have recommended them many times over."

Geoff Gonella
Geoff Gonella

"If there was a 10 Star rating I would give it! With a full heart, I recommend RaffertyWeiss and say thank you — not just for your incredible work during the latest project, but for the spirit, care, and excellence they brought to every part of the experience."

Karin Childress-Wiley

"Great company! Very responsive and always helps with our videography and photography needs, even at the last minute. They offer varied levels of service that mesh with your project, too. Hire them!"

Michael Adolph
Michael Adolph

"High quality product. Creative, professional, and timely services. Would work with RaffertyWeiss Media again! We are very pleased with video they produced for us. Thank you!"

Kathleen Curtin
Kathleen Curtin

"Patrick and team are simply the best. We can always count on them for their expertise, creativity and passion for the highest quality productions around. I couldn't recommend these PSA wizards more highly."

Greta Menard
Greta Menard

"RaffertyWeiss Media exceeded my expectations. Our production was a complex shooting schedule that was managed to perfection. RaffertyWeiss takes the time to understand you as a client and what your goals are for the end product."

Jeffrey Mancabelli
Jeffrey Mancabelli

"I'm now on my third very extensive project with RaffertyWeiss Media and continue to be blown away by the team's capabilities, professionalism and the heart they bring to every single project."

Ashley Burke
Ashley Burke

"My company has had the pleasure of working with RaffertyWeiss Media on multiple occasions. Each time they have exceeded expectations and we have been very satisfied with their performance. I have recommended them many times over."

Geoff Gonella
Geoff Gonella

"If there was a 10 Star rating I would give it! With a full heart, I recommend RaffertyWeiss and say thank you — not just for your incredible work during the latest project, but for the spirit, care, and excellence they brought to every part of the experience."

Karin Childress-Wiley

"Great company! Very responsive and always helps with our videography and photography needs, even at the last minute. They offer varied levels of service that mesh with your project, too. Hire them!"

Michael Adolph
Michael Adolph

"High quality product. Creative, professional, and timely services. Would work with RaffertyWeiss Media again! We are very pleased with video they produced for us. Thank you!"

Kathleen Curtin
Kathleen Curtin

"Patrick and team are simply the best. We can always count on them for their expertise, creativity and passion for the highest quality productions around. I couldn't recommend these PSA wizards more highly."

Greta Menard
Greta Menard

"RaffertyWeiss Media exceeded my expectations. Our production was a complex shooting schedule that was managed to perfection. RaffertyWeiss takes the time to understand you as a client and what your goals are for the end product."

Jeffrey Mancabelli
Jeffrey Mancabelli

"I'm now on my third very extensive project with RaffertyWeiss Media and continue to be blown away by the team's capabilities, professionalism and the heart they bring to every single project."

Ashley Burke
Ashley Burke

"My company has had the pleasure of working with RaffertyWeiss Media on multiple occasions. Each time they have exceeded expectations and we have been very satisfied with their performance. I have recommended them many times over."

Geoff Gonella
Geoff Gonella

"If there was a 10 Star rating I would give it! With a full heart, I recommend RaffertyWeiss and say thank you — not just for your incredible work during the latest project, but for the spirit, care, and excellence they brought to every part of the experience."

Karin Childress-Wiley

"Great company! Very responsive and always helps with our videography and photography needs, even at the last minute. They offer varied levels of service that mesh with your project, too. Hire them!"

Michael Adolph
Michael Adolph

"High quality product. Creative, professional, and timely services. Would work with RaffertyWeiss Media again! We are very pleased with video they produced for us. Thank you!"

Kathleen Curtin
Kathleen Curtin
The RaffertyWeiss Difference

Why Choose RaffertyWeiss Media?

Experienced creative leadership and dependable execution for animation that communicates with purpose.

Deep Experience

Over 25 years of video production experience informs every strategic and creative decision.

Message Clarity

We translate complex information into accurate, engaging visual stories audiences can readily understand.

Hands-On Leadership

An experienced producer-director guides projects from planning through final delivery with focused oversight.

Versatile Partnership

Corporate, government, and nonprofit teams receive responsive support tailored to project needs.

Meet Our Creative Team

Experienced producers, editors, and motion graphics specialists working together.

Portrait of Patrick Rafferty, Owner, Producer, and Director at RaffertyWeiss Media

Patrick Rafferty

Owner/Producer/Director

Patrick Rafferty is the Owner, Producer, and Director at RaffertyWeiss Media, bringing over 20 years of expertise in video production to every project. Based in Washington DC, Patrick has built a distinguished career directing and producing TV spots, corporate image films, and marketing videos for a wide range of clients, including major corporations, government agencies, and non-profit organizations. He oversees all aspects of production — from strategic planning and creative direction through to final delivery — ensuring each project aligns with the client's goals and messaging. Patrick's hands-on leadership and commitment to quality have positioned RaffertyWeiss Media as a trusted partner for organizations seeking impactful, high-caliber video content.

Portrait of Tom Roginski, Chief Financial Officer at RaffertyWeiss Media

Tom Roginski

Chief Financial Officer (CFO)

Tom Roginski serves as Chief Financial Officer and Chief Operating Officer at RaffertyWeiss Media, contributing over 23 years of experience in financial leadership and operational management. In his dual role, Tom ensures the company runs efficiently and sustainably, supporting the delivery of high-quality video productions for corporate and public-sector clients across the United States. His deep expertise in financial strategy and operations allows RaffertyWeiss Media to maintain rigorous standards while remaining agile and responsive to the diverse needs of each client engagement. Tom's steady operational oversight is a cornerstone of the company's ability to consistently deliver projects on time and within budget.

Portrait of Brie Bickmore, Producer and Editor at RaffertyWeiss Media

Brie Bickmore

Producer/Editor

Brie Bickmore is a Producer and Editor at RaffertyWeiss Media, where she has been a valued team member since 2015. Over the course of her tenure, Brie has produced and edited hundreds of videos and multimedia projects spanning corporate, government, and non-profit sectors. Her broad experience across industries gives her a unique ability to craft compelling narratives that resonate with diverse audiences. Brie's meticulous attention to detail and creative sensibility ensure that every project meets the high production standards RaffertyWeiss Media is known for. Her collaborative spirit and deep institutional knowledge make her an indispensable part of the team's creative and production process.

Portrait of Jonathan Stein, Producer and Project Manager at RaffertyWeiss Media

Jonathan Stein

Producer/Project Manager

Jonathan Stein is a Producer and Project Manager at RaffertyWeiss Media, specializing in bridging the gap between creative vision and operational execution. Jonathan's expertise lies in aligning storytelling goals with project structure, ensuring every production is delivered on time, within scope, and on budget. His methodical approach and strong organizational skills make him an essential liaison between clients and the creative team, helping to translate complex messaging needs into clear, impactful video content. Whether managing large-scale corporate productions or targeted government communications, Jonathan's commitment to precision and accountability ensures a smooth and professional experience for every client.

Portrait of Andrew Powers, Junior Editor and Motion Graphics Specialist at RaffertyWeiss Media

Andrew Powers

Junior Editor, Motion Graphics

Andrew Powers is a Junior Editor and Motion Graphics specialist at RaffertyWeiss Media, bringing over three years of focused experience in video editing and motion graphics design. Andrew plays a key role in the post-production process, enhancing visual storytelling through dynamic graphics and polished editing that elevate the final product. His technical skills and creative eye contribute to the high production standards that RaffertyWeiss Media's corporate and government clients have come to expect. Andrew's enthusiasm for the craft and dedication to continuous improvement make him a growing asset to the team, supporting the company's mission of delivering video content that informs, persuades, and performs.

Frequently Asked Questions

How much do explainer videos cost?

Explainer video pricing reflects the project’s length, visual style, scripting needs, animation complexity, voiceover, music, revisions, and delivery requirements. A concise motion-graphics piece generally requires fewer production resources than a fully custom animated story with original illustrations and multiple scenes. Defining the audience, core message, intended channels, and timeline early helps establish a focused scope and a reliable production plan.

What is an animated explainer video?

How long should an animated explainer video be?

What information do you need to start an explainer video?

Can animation explain technical or sensitive topics?

Do you provide scriptwriting and creative direction?

Where can we use an animated explainer video?

How long does animated explainer video production take?

Have Questions About Your Video?

Talk with our team about your audience, message, and creative goals.

Experience You Can Trust

Awards and Recognition

25-plus years of experience recognition emblem

25+ Years Experience

Established video production expertise

One thousand plus projects recognition emblem

1,000+ DMV Projects

Extensive regional production record

Corporate and public-sector production recognition emblem

Public-Sector Expertise

Trusted corporate and government storytelling

Bring Your Message to Life

Tell us what you need to explain, who you need to reach, and where your video will be used. Our team will help shape a strategic animated video approach.

Contact Us Today

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